The world of golf shafts can be a daunting arena to step into, both for consumers and brands. While much of the segment is built upon tradition, brand recognition, Tour validation, as well as marketing promises, it can also be both trendy and open to new entrants wanting to create their own story. That is precisely where Aretera Golf finds itself, an emerging brand with lofty ambitions.

The ARETERA EC1 shafts have a very active, smooth feel with much more stability than you would expect. EC1 Gray is stiffer than EC1 Blue.

Andrew Jensen Impromptu ΣC1 Review at the 2025 PGA Show Demo Day

Legendary shaftmaker launches innovative shaft series under new company: Aretera Golf

Aretera Golf is ready to launch its second shaft designed by Aretera co-founder and legendary shaft designer Alex Dee.

Aretera Golf Shafts: What’s the story? Well…it’s interesting.