Our friends from across the pond, namely, Golf Equipment Writer, Lewis Daff from Today's Golfer, spent significant time learning, understanding and testing ARETERA shafts to develop his own personal POV.

Aretera AO2 - A new era in feel, stability and pure speed

Brian Knudson at GolfWRX writes a phenomenal piece capturing what makes AO2 different

PGA Professional Joe Ferguson reviews ARETERA EC1 shafts

The world of golf shafts can be a daunting arena to step into, both for consumers and brands. While much of the segment is built upon tradition, brand recognition, Tour validation, as well as marketing promises, it can also be both trendy and open to new entrants wanting to create their own story. That is precisely where Aretera Golf finds itself, an emerging brand with lofty ambitions.